BCS Digital Product Manager
Practitioner Level 4 | BCS Accredited | Professional Certification | Includes Exam
Duco Digital
Summary
- BCS Certification - Free
- Exam(s) / assessment(s) is included in price
- Tutor is available to students
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Overview
Thinking about applying for a role as a Product Manager?
According to Reed, the average salary for a Product Manager is £56k per year and ranges up to £220k!
Demand for Product Managers is strong and our BCS Practitioner Course in Digital Product Management will help you land a Product Management or Product Development related role.
This certificate is suitable for candidates who are currently in, or working towards, a product management or product development-related role or a digital role. In particular, candidates who want to demonstrate problem-solving and professional behaviours when dealing with stakeholders and managing challenging situations arising during the product development lifecycle will benefit from this certificate.
Explore product development methodologies for successful product outcomes, effective stakeholder management, communication strategies, marketing strategies and problem-solving techniques.
Read the course description to see the full breakdown of what you will learn.
Certification
BCS Practitioner Certificate in Digital Product Management
Description
The BCS Practitioner Certificate in Digital Product Management is a globally recognised professional qualification which will help develop your knowledge and understanding in these specific subjects:
- Understanding the role of a Product Manager
- Identifying stakeholders for influence and communication
- Using the power/interst grid for analysis of stakeholders
- Applying effective methods to communicate with stakeholders
- Choosing an appropriate stakeholder management strategy such as RACI
- Understanding how to get buy-in
- Applying problem solving techniques
- Analysing the business framework using VMOST, PESTLE, Porters 5 Forces, Resource Audit
- Aligning commercial considerations with business strategy
- Discovering how an organisation’s IT environment supports product development, delivery and marketing activities
- Applying legal requirements, legislation and organisational guidelines relevant to digital product development
- Preparing an analysis using Porter’s value chain
- Applying customer research methodologies taking into account the diversity of the target market
- Analysing a market to determine its size
- Preparing and monitoring budgets to manage costs and maximise revenue
- Applying data analysis to evaluate research findings
- Creating a product roadmap
- Explaining the purpose of a vision for the product and the organisation
- Creating and applying personas to inform decision making
- Analysing the stages of the product delivery lifecycle
- Describing the concept of product pivoting and customer pivoting, why does pivoting need to happen?
- Applying risk management techniques throughout the product delivery lifecycle
- Applying appropriate quality assurance and quality control methods
- Choosing appropriate testing methods to evaluate compliance with product requirements such as MVP, Split Testing, Regression Testing
- Analysing metrics to monitor product performance
- Applying prioritisation techniques
- Applying product development techniques
- Creating business cases, user stories and use cases
- Explaining the concept of minimum viable product
- Understanding various prototyping approaches
- Learning what sustainable product development is
- Describing the key features of different coding languages and terminology associated with coding
- Analysing the different types of user acquisition models
- Learning concepts used to promote a product into the market
- Understanding digital marketing techniques
- Understanding the advantages and disadvantages of various advertising methods.
Duco Digital's Course allows you to study the course at home in your own time:
• Work through online course content which is easy to follow, understand and in a logical format
• Login to continue your course and monitor your progression easily at-a-glance
• Book your online exam to take at home or in an office, no need to visit a test centre
• Multiple choice exam. All answers in the course
• Test paper included with practice questions
• Tutor support available on email 9 am - 5 pm Weekdays GMT Timezone
• Start today!
We're here to help you pass and grow your career.
Study with the UK's first online provider of the BCS Digital Product Manager course.
Who is this course for?
This Practitioner professional certification in Digital Product Management will help develop your career in Product Management or a product development role, especially if you are thinking of innovating and selling a new product online or you are currently an owner, manager or Director of a business selling online.
It will help your career if you are:
• An individual looking to up-skill
• Pursuing further education in IT or computing at University level
• Thinking of changing career
• Interested in a Product Management or Product Development related role
• Interested in a Digital sales or business role
• In marketing or e-commerce and wish to accelerate your career
• In sales or business development and looking to learn new skills
Specifically, the following roles could benefit from this course (as well as good examples of career opportunities)
- Product Manager
- Product Developer
- Product Owner
- Product Marketing Manager
- Propositions Manager
- Portfolio Manager
- Technical Product Manager
- Product Specialist
- Associate/Junior Product Manager
- Senior Product Manager
- Product Development Manager
- User eXperience (UX)
- Design Manager
- Director
- Business Development
- Sales Manager
- Sales Professional
- Marketing Executive
- Marketing Manager
- E-commerce Manager.
Requirements
None - No experience or qualifications needed.
An internet connection with a mobile/tablet or laptop is required.
A laptop or computer with a camera and access to Zoom and Chrome is required for the exam.
Career path
As companies are still digitally transforming their business, there is a strong demand for Product focused roles, with career options to move upwards into Director and leadership roles for the most successful product managers.
According to Reed, the average salary for a Product Manager is £56k per year and ranges up to £220k!
Questions and answers
Certificates
BCS Certification
Digital certificate - Included
The certificate is usually available to download from the BCS portal within 48 hours of passing the exam, along with a link to claim one year of BCS Associate membership for free (new BCS members only).
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
